I was the gatekeeper and user experience designer for the DETVGO Advanced TV Platform project. This project was developed in less than 3 months and was one of Videology’s first major leaps into the TV ad tech space. It allowed advertisers to accurately target their strategic audience using the full scale and impact of traditional TV along with advanced data sets.
The overall project was divided into separate tasks, ensuring each designer focused on small chunks of the project. Each task involved intensive requirement understanding along with sketching, brainstorming, flow development, user feedback sessions, high fidelity design iterations, prototyping, QA testing, and development documentation. While focusing on my own tasks, I also ensured the project stayed on course by managing time, expectations, and tracking work using various Atlasssian tools such as Jira and Confluence.
You can see the official DETVGO press release here or watch the video below.
Methods: Discovery sessions, sketching, scenarios of use, storyboarding, interactive prototyping, high fidelity wireframes