About

I have worked in the UX community for over 10 years, starting in ad tech before transitioning to government contracting. While my education started in information technology, I stumbled into human-centered computing and quickly fell in love. My “aha moment” came after I realized I could create a career centered around my passions for people, art, and technology.

You can find me reading fantasy novels and exploring Baltimore with my family in my spare time.

Headshot of Amanda smiling at the camera in a white tshirt with a light teal background.

Professional Skills & Expertise

Human-Centered Design & Strategy

Deep expertise in applying human-centered design across complex systems. Balancing user needs with business goals through thoughtful research, service design, and systems thinking. Adept at navigating regulated environments and driving design decisions that create real value at scale.

Interaction & Visual Design Excellence

Skilled in crafting accessible, aesthetically compelling interfaces grounded in strong visual principles. Delivers mocks paired with seamless interaction patterns, sometimes contributing directly to front-end implementation. Experienced in building and scaling design systems that support consistency and efficiency.

Rapid Execution & Iteration

Thrives in fast-paced environments, consistently delivering high-quality work with speed and flexibility. Known for iterative, transparent workflows that incorporate feedback early and often. Enabling continuous improvement without sacrificing clarity or craft.

Collaboration & Cross-Functional Leadership

Builds strong relationships across product, engineering, content, and stakeholders to align teams around a shared vision. Experienced in agile methodologies, backlog management, and facilitating collaborative decision-making that keeps product and design strategies in sync.

Communication, Documentation & Advocacy

Exceptional communicator with a knack for turning complex ideas into actionable, well-structured outputs. Creates clarity through strong documentation, engaging presentations, and visual storytelling. A vocal advocate for inclusive design, clear processes, and team alignment.

Mentorship, Community & Team Empowerment

Dedicated to building inclusive, psychologically safe teams where designers can grow. Provides mentorship, shares knowledge, and encourages collaboration. Active in the design community, leading talks, organizing events, and promoting ongoing learning and knowledge exchange.

Tools & Technologies

  • Design & Prototyping: Figma, Adobe CC, Sketch
  • Research & Testing: Trymata, UserTesting, Optimal Workshop, Moderated & Unmoderated User Tests
  • Project Management: Azure DevOps, Agile, SAFe, Atlassian Suite (Confluence, Jira), Miro, Mural, LLMs
  • Development Collaboration: HTML, CSS, GitHub, various visual editors such as Webflow, ServiceNow, WordPress

Certifications & Education

UX Certification from NN/g

Earned a UX Certification from Nielsen Norman Group, specializing in management. This specialization focused on learning to apply known UX and management practices to effectively plan, communicate, negotiate, and measure UX work, people, and processes. Classes included:

  • Designing Influence
  • Facilitating UX Workshops
  • Generating Big Ideas with Design Thinking
  • CX Transformation and Journey Management
  • Design Tradeoffs and UX Decision Frameworks
Nielsen Normal Group certification badge. UX Certified is on a red ribbon

Web Accessibility Training from Deque University

Courses from Deque University focusing on web accessibility. Self-paced online training with detailed courses that include a wealth of examples. Classes included:

Design Research Techniques from Cooper Professional Education

The training at Cooper Professional Education focused on unlocking key customer insights and driving high-impact product design. This class prepared me to:

  • Learn more about users across all phases of the design process.
  • Conduct contextual inquiry research.
  • Design and conduct effective research interviews.
  • Learn a structured process for synthesizing research into insights and personas.
  • Use research insights to propel a design forward.
  • Communicate research results for impact.
Cooper Professional Education badge for the Design Research Techniques course.

M.S. in Human-Centered Computing from the University of Maryland, Baltimore County

The Master of Science in human-centered computing program at UMBC focuses on the design, implementation, and evaluation of interactive information technology systems that are both usable and accessible. The goal of Human-Centered Computing is an understanding of how humans interact with information technologies and to use this information to improve the lives of those individuals.

B.S. in Information Systems from the University of Maryland, Baltimore County

Double minor in Web Development and Entrepreneurship & Innovation.

The Bachelor of Science in Information Systems program at UMBC combines technical training in areas like programming, databases, and network management with business-focused coursework. This interdisciplinary approach prepares students to design and manage effective information systems that solve real-world problems across industries.

Awards

2023 Fearless Culture Code Awardee for Open Dialog

Winners of this award value the trust created through dialogue and openness. They see that everyone has a voice, and the team thrives when each individual feels able to share freely. There are no hidden agendas, and they are openly working to make their craft and company better.

“Amanda asks questions that may be uncomfortable and is receptive to answers even if they aren't exactly aligned with her expressed desires. She opens up the conversation to ensure that everyone benefits, while celebrating the wins publicly when she can.“ – Award Nominee

Glass purple award with an engraving that says Open Dialogue Amanda Beall 2023. The award has Fearless's logo and the background is purple